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Brand Strategy & Identity

It's a competitive world out there, so you'll need an impactful identity to market your brand, tell your story and engage your audience. You'll also need a clear plan and strategy to ensure your brand is consistent and engaging to your customers and internal team.

 

We offer the knowledge and expertise in both:

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Brand Strategy

Why?

Before we dive into the appearance of your brand, we build your strategy and what sets you apart from your competition. This includes a one-on-one Brand Strategy Workshop with our Creative Director to bring clarity to your desired brand vision and enable us to develop a clear roadmap for your brand.

What to expect

Before the session, we’ll send you a brand questionnaire, review your current brand assets, and request a list of your concerns, challenges and goals so we can hit the ground running.

In the two hour workshop, we'll deep dive into understanding the fundamentals of a brand, capturing your unique selling points, and gather a sense of your brand tone of voice that we can use to craft your new story and set the tone for the visual direction.

Brand Identity

Whether you need a brand spanking new look, or a refresh of your existing, we can create an impactful identity for your brand.

We'll use the key insights from our brand workshop to develop a visual style to help tell your point of difference in a visually strong and engaging form. This will ensure your brand identity is consistent and engaging to your customers and internal team/s for long-term success.

Step 1

First up, we'll put together a mood-board to set the tone for your re-brand and get on the same page for the direction that you want to take it.

 

Step 2

Now it's time to design your new logo, the face of your business. You'll get 2 rounds of feedback before we create the final product. We'll then send you all the appropriate files via a drive folder.

 

Step 3

We'll provide you with a Brand Identity Guide in PDF form, which will include a mood-board, font suite, colour palettes, imagery, key messages, stories and brand guidelines. This is a super efficient and simple way to keep all your brand assets and marketing consistent.

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