Brand Strategy & Identity
It's a competitive world out there, so you'll need an impactful identity to market your brand, tell your story and engage your audience. You'll also need a clear plan and strategy to ensure your brand is consistent and engaging to your customers and internal team.
We offer the knowledge and expertise in both:
Before we dive into the appearance of your brand, we build your strategy and what sets you apart from your competition. This includes a one-on-one Brand Strategy Workshop with our Creative Director to bring clarity to your desired brand vision and enable us to develop a clear roadmap for your brand.
What to expect
Before the session, we’ll send you a brand questionnaire, review your current brand assets, and request a list of your concerns, challenges and goals so we can hit the ground running.
In the two hour workshop, we'll deep dive into understanding the fundamentals of a brand, capturing your unique selling points, and gather a sense of your brand tone of voice that we can use to craft your new story and set the tone for the visual direction.
Whether you need a brand spanking new look, or a refresh of your existing, we can create an impactful identity for your brand.
We'll use the key insights from our brand workshop to develop a visual style to help tell your point of difference in a visually strong and engaging form. This will ensure your brand identity is consistent and engaging to your customers and internal team/s for long-term success.
First up, we'll put together a mood-board to set the tone for your re-brand and get on the same page for the direction that you want to take it.
Now it's time to design your new logo, the face of your business. You'll get 2 rounds of feedback before we create the final product. We'll then send you all the appropriate files via a drive folder.
We'll provide you with a Brand Identity Guide in PDF form, which will include a mood-board, font suite, colour palettes, imagery, key messages, stories and brand guidelines. This is a super efficient and simple way to keep all your brand assets and marketing consistent.